/* lp.css — ad landing pages (/lp/*, /en/lp/*). Deliberate chrome exception:
   logo only on top, a thin legal footer, one action per page. */
:root{
  --paper:#ffffff; --noir:#0c0c0c; --ink:#111111; --ink-soft:#555555;
  --paper-soft:rgba(255,255,255,.7); --rule:rgba(17,17,17,.16);
  --maxw:1180px; --gutter:clamp(20px,5vw,64px); --ease:cubic-bezier(.2,.7,.2,1);
  --font-display:"Saira","Saira Fallback",system-ui,sans-serif; --font-ui:"Archivo","Archivo Fallback",system-ui,-apple-system,"Segoe UI",sans-serif;
}
html[dir="rtl"]{
  --font-display:"IBM Plex Sans Arabic","Saira","Saira Fallback",system-ui,sans-serif;
  --font-ui:"IBM Plex Sans Arabic","Archivo","Archivo Fallback",system-ui,sans-serif;
}
*{margin:0;padding:0;box-sizing:border-box}
html{-webkit-text-size-adjust:100%;scroll-behavior:smooth}
@media (prefers-reduced-motion:reduce){html{scroll-behavior:auto}}
body{font-family:var(--font-ui);background:var(--paper);color:var(--ink);line-height:1.6;-webkit-font-smoothing:antialiased;overflow-x:hidden}
a{color:inherit}
img{display:block;max-width:100%;height:auto}
:focus-visible{outline:2px solid currentColor;outline-offset:3px;border-radius:2px}
.wrap{max-width:var(--maxw);margin:0 auto;padding-inline:var(--gutter)}

/* hero */
.hero{background:var(--noir);color:var(--paper);padding:22px 0 clamp(64px,10vw,128px)}
.bar{display:flex;align-items:center;justify-content:space-between;gap:16px}
.bar img{width:150px}
.bar .lang{font-size:.8rem;font-weight:600;text-decoration:none;color:var(--paper-soft)}
.bar .lang:hover{color:var(--paper)}
.hero h1{font-family:var(--font-display);font-stretch:125%;font-weight:500;font-size:clamp(2.2rem,6.4vw,5.4rem);line-height:1.02;letter-spacing:0;max-width:14ch;margin-top:clamp(56px,10vw,120px)}
html[dir="rtl"] .hero h1{font-weight:600;line-height:1.2;max-width:16ch}
.hero .lede{font-size:clamp(1rem,1.6vw,1.18rem);color:var(--paper-soft);max-width:54ch;margin-top:28px}
.actions{display:flex;flex-wrap:wrap;align-items:center;gap:14px 28px;margin-top:40px}
.btn{display:inline-flex;align-items:center;justify-content:center;font-family:var(--font-ui);font-weight:600;font-size:.95rem;padding:16px 28px;border-radius:2px;border:1px solid var(--paper);background:var(--paper);color:var(--noir);text-decoration:none;cursor:pointer;transition:background .3s var(--ease),color .3s var(--ease)}
.btn:hover{background:transparent;color:var(--paper)}
.actions .alt{font-size:.92rem;color:var(--paper-soft);text-underline-offset:4px}
.actions .alt:hover{color:var(--paper)}
.price{margin-top:22px;font-size:.92rem;color:var(--paper-soft)}
.price:empty{display:none}
.price b{color:var(--paper);font-weight:600}

/* sections */
section{padding:clamp(64px,9vw,112px) 0}
section + section{border-top:1px solid var(--rule)}
h2{font-family:var(--font-display);font-stretch:125%;font-weight:500;font-size:clamp(1.6rem,3.6vw,2.6rem);line-height:1.1;letter-spacing:0;max-width:24ch}
html[dir="rtl"] h2{font-weight:600;line-height:1.3}
.sub{color:var(--ink-soft);max-width:56ch;margin-top:14px}

/* proof */
.proof{display:grid;grid-template-columns:repeat(3,1fr);gap:clamp(20px,3vw,40px);margin-top:48px}
.proof figure{margin:0}
.proof .shot{aspect-ratio:16/11;background:#eee;overflow:hidden;border:1px solid var(--rule)}
.proof .shot img{width:100%;height:100%;object-fit:cover}
.proof figcaption{margin-top:16px}
.proof h3{font-family:"Saira","Saira Fallback",system-ui,sans-serif;font-stretch:125%;font-weight:500;font-size:1.15rem;letter-spacing:0}
.proof .kind{font-size:.82rem;color:var(--ink-soft);margin-top:2px}
.proof p{font-size:.95rem;margin-top:8px;max-width:40ch}

/* steps — a real sequence, so numbered */
.steps{list-style:none;display:grid;grid-template-columns:repeat(4,1fr);gap:clamp(20px,3vw,40px);margin-top:48px;counter-reset:s}
.steps li{counter-increment:s;border-top:1px solid var(--ink);padding-top:18px}
.steps li::before{content:counter(s);display:block;font-family:"Saira","Saira Fallback",system-ui,sans-serif;font-stretch:125%;font-size:1.6rem;line-height:1;margin-bottom:14px}
.steps h3{font-size:1rem;font-weight:600}
.steps p{font-size:.93rem;color:var(--ink-soft);margin-top:6px}

/* form */
.form{display:grid;gap:18px;max-width:560px;margin-top:40px}
.form label{display:grid;gap:6px;font-size:.88rem;font-weight:600}
.form input,.form textarea,.form select{font:inherit;font-weight:400;font-size:1rem;color:var(--ink);background:var(--paper);border:1px solid var(--rule);border-radius:2px;padding:12px 14px;width:100%}
.form input:focus,.form textarea:focus,.form select:focus{outline:none;border-color:var(--ink)}
.form textarea{min-height:110px;resize:vertical}
.form .btn{background:var(--noir);color:var(--paper);border-color:var(--noir);justify-self:start}
.form .btn:hover{background:transparent;color:var(--noir)}
.form .hp{position:absolute;width:1px;height:1px;overflow:hidden;clip-path:inset(50%);white-space:nowrap}
.form .btn:disabled{opacity:.6;cursor:progress}
.sub a{color:inherit;text-decoration:underline;text-underline-offset:3px}
.form .note{font-size:.84rem;color:var(--ink-soft)}

/* footer */
.foot{border-top:1px solid var(--rule);padding:28px 0;font-size:.84rem;color:var(--ink-soft)}
.foot .wrap{display:flex;flex-wrap:wrap;gap:10px 24px;justify-content:space-between}
.foot a{text-underline-offset:3px}

@media (max-width:860px){
  .proof{grid-template-columns:1fr}
  .steps{grid-template-columns:1fr 1fr}
}
@media (max-width:520px){
  .steps{grid-template-columns:1fr}
  .btn{width:100%}
  .form .btn{justify-self:stretch}
}

/* who you'll work with — replaces the portfolio grid */
.me{display:grid;grid-template-columns:minmax(220px,340px) 1fr;gap:clamp(28px,5vw,72px);align-items:start}
.me figure{margin:0;overflow:hidden}
.me img{width:100%;aspect-ratio:2/3;object-fit:cover}
.me h2{margin-bottom:22px}
.me p{max-width:58ch;margin-top:14px}
.me .facts{display:flex;flex-wrap:wrap;gap:12px 40px;margin-top:32px;padding-top:22px;border-top:1px solid var(--rule)}
.me .facts b{display:block;font-family:"Saira","Saira Fallback",system-ui,sans-serif;font-stretch:125%;font-weight:500;font-size:1.7rem;line-height:1}
.me .facts span{font-size:.88rem;color:var(--ink-soft)}
.clients{background:var(--noir);color:var(--paper);padding:clamp(40px,6vw,64px) 0}
section.clients + section{border-top:0}
.clients h3{font-size:.95rem;font-weight:600;color:var(--paper-soft)}
.clients ul{list-style:none;display:flex;flex-wrap:wrap;align-items:center;gap:20px clamp(28px,5vw,64px);margin-top:24px}
.clients img{height:clamp(44px,5vw,60px);width:auto;opacity:.85;mix-blend-mode:lighten}

/* commitments */
.vows{list-style:none;display:grid;grid-template-columns:repeat(3,1fr);gap:clamp(20px,3vw,40px);margin-top:40px}
.vows li{border-top:1px solid var(--ink);padding-top:18px}
.vows h3{font-size:1rem;font-weight:600}
.vows p{font-size:.93rem;color:var(--ink-soft);margin-top:6px}
@media (max-width:860px){
  .me{grid-template-columns:1fr}
  .me img{max-width:300px}
  .vows{grid-template-columns:1fr}
}

/* ---------------------------------------------------------------- motion ---
   One opening sequence, one scroll-drawn process, one portrait reveal.
   Nothing moves for people who ask for reduced motion. */

.js .hero h1{visibility:hidden;animation:failsafe 0s 2.5s forwards}
@keyframes failsafe{to{visibility:visible}}
.hero h1.split{visibility:visible}
.hero h1 .w{display:inline-block;overflow:hidden;vertical-align:bottom;padding-bottom:.08em;margin-bottom:-.08em}
.hero h1 .w > span{display:inline-block;transform:translateY(105%);animation:rise 1s var(--ease) forwards;animation-delay:calc(var(--i) * 90ms + 120ms)}
@keyframes rise{to{transform:none}}
.js .hero .lede,.js .hero .actions,.js .hero .price{opacity:0;transform:translateY(10px);animation:settle .9s var(--ease) forwards}
.js .hero .lede{animation-delay:.65s}
.js .hero .actions{animation-delay:.8s}
.js .hero .price{animation-delay:.95s}
@keyframes settle{to{opacity:1;transform:none}}

/* steps: the rule above each step is drawn by scroll progress (--p, 0..1) */
.steps li{position:relative;border-top-color:var(--rule)}
.steps li::after{content:"";position:absolute;inset-inline-start:0;top:-1px;height:1px;width:100%;background:var(--ink);transform:scaleX(var(--p,1));transform-origin:var(--from,left)}
html[dir="rtl"] .steps li{--from:right}
.js .steps li::before{color:color-mix(in srgb,var(--ink) calc(var(--p,1) * 100%),#c4c4c4)}

/* portrait: one reveal */
.js .me figure img{clip-path:inset(100% 0 0 0);transform:scale(1.08);transition:clip-path 1.3s var(--ease),transform 1.8s var(--ease)}
.js .me figure.in img{clip-path:inset(0);transform:none}

@media (prefers-reduced-motion:reduce){
  .hero h1 .w > span,.js .hero .lede,.js .hero .actions,.js .hero .price{animation:none;transform:none;opacity:1}
  .js .me figure img{clip-path:none;transform:none;transition:none}
  .steps li{--p:1 !important}
}